Seamlessly integrating data, AB testing, prototyping tools, content creation, and frontend development using modern web technologies to define and refine user experience, increase conversion, improve brand satisfaction and feedback into the Agile development process.
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With nearly 20 years’ experience working with hundreds of clients, thousands of projects across numerous sectors, I have developed a truly unique skill set, I have managed teams and designed exceptional user journeys and online user experiences for large ecommerce websites, banks, and major brands.

I spent several years at Laithwaites wine designing and running their Australian websites, creating content, frontend development as well as analyising user journies and customer behaviours. This role was user focused, and was closely tied to the marketing teams to use and review Google Analytic findings to drive personalisation, content driven marketing and AB Split testing. To both improve conversion, retention, and user satisfaction.

I am currently work producing user focused designs, prototypes and Frontend development for software, websites and mobile Apps. I have worked with multiple js frameworks and js testing methods, and have had extensive exposure implementing frontend styling and code with  .NET, Java, and PHP Backend code, as well as developing SPAs and wordpress themes.
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Umbraco, Thymeleaf, Rest Api's, uSplit, Knockout, Bootstrap, Xamarin Forms, Jquery, Prototyping tools such as Webflow, Balsamic, Sketch, Pinegrow plus various js frameworks like AngularJS, React, Aurelia and Nativescript. And AB testing solutions like Optimizely, Inuit Wasabi, Logic Hop, and Google Optimize.
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As well as some really cool new tools like lottie, giving me the ability to finally bring my extensive After Effects motion graphics experience into mobile and web friendly SVG animation.

I am a skilled content creator, with many years’ experience in producing and implementing metrically driven marketing campaigns, having personally produced 3d visualizations, animations and corporate video pieces. Performed live video in front thousands. And mastered a vast array of software, skills and processes, working in UX, UI, Frontend Devlopment, Ecommerce, Email marketing, print, branding, digital, film, photography, POS, Large format, B2B, B2C, live video, projection mapping, editing, 3d modelling, animation and more.
I’m self-motivated, articulate, well presented and punctual, I’ve a passion to learn and believe fully in self-improvement, I’ve had extensive experience in design agencies, those roles mean I’ve developed a great understanding of customer service, going the extra mile, and finding the right solutions.