First and foremost my skills have been acquired as way to focused on the user, I started out as a graphic designer, a job that at its heart requires many of the same skills as User Experience... an understanding of how people identify with brands, how to identify the audience, how to test design, understanding the strength of good copy and how to structure information so it's easy to digest. I understand how design thinking, development process and content driven marketing can work together with user data and feedback to create amazing digital solutions.
From early print days later web development I have always had a keen knowledge of how to track and measure results. Running ecommerce site let me see how campaigns track against each other and how simply elements can be tested and refined. From separating users in AB tests, using redirects to analyse campaigns to prototyping new or revised journeys to both increase user engagement as well as continually test the results,
I often form a bridge between Project owners, Marketing teams and the agile development processes and teams.
Highly experienced in design and front end development. User Journeys, AB Split Testing, Personalisation, UX, UI, eCommerce, HTML, Email Design, CSS Frameworks like Bootstrap, MVC and MVVM JS Frameworks plus JQuery, TFS, Knockout, SVN, plus CMS systems like ATG and Umbraco. Capable of taking designs from Wireframe, to prototype right through to production Build.
From After Effects to C4d Mograph, I have a firm grasp of how Animation can aid in effective communication. From making Characters talk, to advanced rigging and expresso in C4d to full VFX in Houdini. Lately using AirBnbs Lottie to export complex UI animations directly into web and app friendly SVG Animation. Bringing my media creation skills into useable assets.
I originally studied design and Illustration, and trained in traditional media and hand drawn art. I later moved into creating modern illustration in zbrush, Manga Studio, Corel Painter, PS and Illustrator. The crossover between AE, illustrator and photoshop means I can easily create any assets required, from digital or repo print to web, mobile and game assets.
I simply have a vast knowledge of html email design. Having created thousands of designs for send through clients like Cheetahmail and Bronto. I know all the bugs & glitches of the different inboxes. During my time at Laithwaites I produced hudreds of emails, and used conversion and tracking data to constantly strive to improve open, bounce and conversion rates.
EXPERT IN
Photoshop, Illustrator, Corel Painter, Manga Studio, Made with Mischief, MS Word, Acrobat.
GREAT SKILLS
Indesign, Quark Express,
MS Powerpoint,
INTERMEDIATE SKILLS
MS Excel, Fontographer, Glyphs
EXPERT IN
Bootstrap, Bulma, Prototyping tools: Pinegrow/Webflow, Oracle ATG, Agile Development, Bronto, SCSS, HTML SVN, Git and TFS. Node, NPM, Nuget and Google Analytics, and AB Split testing with uSplit and Optimizely.
GREAT SKILLS
Visual Studio, Xamarin Forms and Nativescript, Wordpress, Aurelia, Umbraco, Jquery, Rest Api's Knockout, Balsamic, CDN Networks, and monitoring tools like New Relic
INTERMEDIATE SKILLS
Webkit, Canvas, pure Javascript, Typescript, ES6, AngularJS, Aurelia, Zebble, RequireJS, Nativescript, and Integrating with Python, .Net Razor and Java backends.
EXPERT IN
After Effects, Premier, Speedgrade
Lightroom, Pluraleyes, NukeX, Divinci Resolve, Mocca, Resolume Arena, Sony Vegas. Plus alot of Plugins (Bodymovin, Trapcode Suite, Motion Monkey, Shooter Suite and 50 or so more)
GREAT SKILLS
Final cut Pro, LUTS, Codecs,
INTERMEDIATE SKILLS
Digital Signage Systems
EXPERT IN
Cinema4d, zBrush, Vray, Speedtree, Keyshot, NukeX, Vue, HDRi Light Studio.
GREAT SKILLS
Houdini FX, Houdini Engine, Arnold, Thea, Mari, pfTrack, Clarisse IFX, UNITY, Realflow, FumeFX, Rayfire.
INTERMIDIATE SKILLS
3ds Max, Maya, Motionbuilder, Xsi, Matte Painters Toolkit
